{"_id":"561311eb41a9ec0d00a3fdf8","version":{"_id":"5429beef1163360800ed31fd","__v":22,"project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1","591b8500e3992319007190f4","5a3718305c66a60012d960ba"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"__v":7,"parentDoc":null,"category":{"_id":"5603738d0c78b00d0039af47","project":"5429beef1163360800ed31fa","pages":["561311eb41a9ec0d00a3fdf8","56958542cb14e11700f8a86e","56ad90e50c1cab0d009f658b"],"version":"5429beef1163360800ed31fd","__v":3,"sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-09-24T03:52:45.801Z","from_sync":false,"order":5,"slug":"exchange","title":"Marketplace"},"project":"5429beef1163360800ed31fa","user":"5429becb1163360800ed31f8","updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-10-06T00:12:27.110Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":6,"body":"**CONTENT** \n\nContent must be current and updated frequently. Content that promotes violence, hate, pornography, illegal products or uses offensive language or graphics imagery is prohibited.  \n\n**USER EXPERIENCE** \n \nA modern, visual web layout is recommended (newsfeed or grid) and is most effective for native advertising formats.  \n\n**AD PRODUCTS**  \n\nPublishers with more ads than content on a page may be declined. Publishers with excessive ad products such as slide-ins, in-image overlays, un-muted auto-played videos, or multiple content recommendation widgets surrounding the page may be declined.  \n\n**SITE PERFORMANCE** \n\nPublishers with slow page loads, broken images, broken ad placements, broken navigation or dead pages may be declined. \n\n**FRAUD DETECTION** \n\nPolymorph deploys its own proprietary fraud detection software on all publishers in the marketplace to maintain the highest quality inventory.\n\nPolymorph in its sole discretion shall make the final determination as to the admissibility of any site or app.","excerpt":"Prior to being accepted to the Polymorph Marketplace, every publisher is evaluated based on the criteria below.","slug":"adsnative-exchange-publisher-approval","type":"basic","title":"Web Publisher Approval Guidelines"}

Web Publisher Approval Guidelines

Prior to being accepted to the Polymorph Marketplace, every publisher is evaluated based on the criteria below.

**CONTENT** Content must be current and updated frequently. Content that promotes violence, hate, pornography, illegal products or uses offensive language or graphics imagery is prohibited. **USER EXPERIENCE** A modern, visual web layout is recommended (newsfeed or grid) and is most effective for native advertising formats. **AD PRODUCTS** Publishers with more ads than content on a page may be declined. Publishers with excessive ad products such as slide-ins, in-image overlays, un-muted auto-played videos, or multiple content recommendation widgets surrounding the page may be declined. **SITE PERFORMANCE** Publishers with slow page loads, broken images, broken ad placements, broken navigation or dead pages may be declined. **FRAUD DETECTION** Polymorph deploys its own proprietary fraud detection software on all publishers in the marketplace to maintain the highest quality inventory. Polymorph in its sole discretion shall make the final determination as to the admissibility of any site or app.