{"_id":"55f9eec4c7ef770d00d9bf83","project":"5429beef1163360800ed31fa","githubsync":"","parentDoc":null,"__v":3,"category":{"_id":"55f9dbefc7ef770d00d9bf6d","version":"5429beef1163360800ed31fd","__v":6,"pages":["55f9eec4c7ef770d00d9bf83","55f9fb8daba81f0d00a11566","5601ca6870694e0d00e3c66f","5601cb9b96e0f70d0044b0fd","56157d7af2d81d0d006c895f","5671d738c17bf90d00b95822"],"project":"5429beef1163360800ed31fa","sync":{"url":"","isSync":false},"reference":true,"createdAt":"2015-09-16T21:15:27.664Z","from_sync":false,"order":4,"slug":"publisher-ui-setup","title":"Trafficking and Inventory"},"user":"55f8a96f3bb4bb0d0022d096","version":{"_id":"5429beef1163360800ed31fd","__v":22,"project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1","591b8500e3992319007190f4","5a3718305c66a60012d960ba"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-09-16T22:35:48.330Z","link_external":false,"link_url":"","sync_unique":"","hidden":false,"api":{"settings":"","results":{"codes":[]},"auth":"required","params":[],"url":""},"isReference":true,"order":0,"body":"The following steps will walk you through creating a campaign in Polymorph.\n\n1. Click on the **Campaigns** tab in the toolbar at the top of your screen\n2. Click the **+Create Campaign** button\n3. Choose a campaign type (Direct Sell/Sponsorship/Polymorph Exchange/Network campaign/RTB(PMP) campaign\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/a25b71d-Screen_Shot_2018-03-19_at_12.56.47.png\",\n        \"Screen Shot 2018-03-19 at 12.56.47.png\",\n        2324,\n        892,\n        \"#efefef\"\n      ]\n    }\n  ]\n}\n[/block]\nThere are two parts to creating your campaign. Adding the Creative and the Campaign Settings. The following instructions can be created and saved in either order.\n\n## Part 1: Add the Creatives\n\nThis part is applicable to DIrect Sell/ Sponsorship/ Polymorph Exchange campaigns. It shows adding native creatives to the campaign\nMake sure you are on the **Add Creatives** tab at the top left.\n\nTo manually upload the contents, stay on the **Manually Upload** tab.\n1. Enter the mandatory fields - title, summary, and destination URL\n2. Upload the image(Mandatory for polymorph exchange)\n3. Add optional fields like creative name, impression tag, click tag, CTA,add video etc.\n4. Click the **Add** button and repeat for as many creatives needed for this campaign\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/ef3821b-Screen_Shot_2018-03-19_at_12.49.32.png\",\n        \"Screen Shot 2018-03-19 at 12.49.32.png\",\n        2416,\n        1084,\n        \"#dcdee0\"\n      ]\n    }\n  ]\n}\n[/block]\n## Part 2: Add the Campaign Settings\n\nMake sure you are on the **Campaign Settings** tab at the top left.\n\nOn the **Brand** tab:\n1. Enter the mandatory field - **Campaign Name** \n2. Enter the **Brand name** which will appear next to the \"Promoted by\" or \"Sponsored by\" text\n3. Enter the Brand URL\n4. Upload the Brand logo\n5. Select if you wish the campaign to be **Run of Network** (the default will not apply run of network advertising)\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/e25b285-Screen_Shot_2018-03-19_at_12.57.55.png\",\n        \"Screen Shot 2018-03-19 at 12.57.55.png\",\n        2372,\n        1078,\n        \"#e7e7ea\"\n      ]\n    }\n  ]\n}\n[/block]\nOn the **Targeting** tab:\n1. Select the Placement(s) you wish to target the campaign to\n2. Select the Keyword(s) you wish to target the campaign to\n3. Select the Geo(s) you wish to target the campaign to\n4. Select the Device(s) and Operating System(s) you wish to target the campaign to\n5. Select the Segment(s) you wish to target the campaign to\n6. Select the Key value(s) you wish to target the campaign to\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/a5e80ad-Screen_Shot_2018-03-19_at_12.58.42.png\",\n        \"Screen Shot 2018-03-19 at 12.58.42.png\",\n        2352,\n        954,\n        \"#177ebc\"\n      ]\n    }\n  ]\n}\n[/block]\nOn the **Budget & Goals** tab:\n1. Enter the pricing strategy (CPC or CPM) and the Rate OR\n2. Enter the number of impressions to be shown Daily or in Total\n3. Enter the **Total Budget** \n4. Select the Delivery Speed (evenly or asap)\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/dd1c9f0-Screen_Shot_2018-03-19_at_12.53.52.png\",\n        \"Screen Shot 2018-03-19 at 12.53.52.png\",\n        2372,\n        862,\n        \"#eaebeb\"\n      ]\n    }\n  ]\n}\n[/block]\nOn the **Scheduling** tab:\n1. Enter a start date and time\n2. Enter an end date and time or leave blank if it's evergreen\n3. Select your dayparting schedule, if required\n4. Select the priority level for this campaign\n5. Select whether the creatives should be rotated evenly or automatically optimized \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/306f312-Screen_Shot_2018-03-19_at_12.54.56.png\",\n        \"Screen Shot 2018-03-19 at 12.54.56.png\",\n        2376,\n        952,\n        \"#ececed\"\n      ]\n    }\n  ]\n}\n[/block]\nUnder Advanced toggle,\n1. **Frequency Cap TTL** determines the number of days for which frequency cap is applicable\n2. **Frequency Cap** determines the maximum daily impressions per user (or the total number of \ntimes users will see the ad on your site for the duration of days mentioned in Frequency Cap TTL) for the campaign\n3. **Creative Frequency Cap** determines maximum number of times each creative of the campaign is seen by the user\n4. **Creative Display Option** determines how many creatives are fetched per request\n  * Only one - Only one creative of the campaign is fetched per request\n  * One or more - One or more creatives of the campaign are fetched per request\n  * As many as possible -  Maximum number creatives of the campaign are fetched per request\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/5bce441-Screen_Shot_2018-02-21_at_23.25.06.png\",\n        \"Screen Shot 2018-02-21 at 23.25.06.png\",\n        1366,\n        664,\n        \"#dadada\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:code]\n{\n  \"codes\": [\n    {\n      \"code\": \"User has 5 campaigns\\nCampaign A with 5 creatives a1,a2,a3,a4,a5 with rate 5\\nCampaign B with 1 creative b1 and rate 4\\nCampaign C with 1 creative c1 and rate 3\\nCampaign D with 1 creative d1 and rate 2\\nCampaign E with 1 creative e1 and rate 1\\n\\ncreative display option  for Campaign A - As many as possible\\n\\nAPI call criteria\\nnum_ads=5: All creatives are fetched from Campaign A\\nnum_ads=4: All creatives are fetched from Campaign A\\nnum_ads=6: Five creatives of campaign A and one creative of campaign B\\n\\ncreative display option for Campaign A - One or More\\n\\nAPI call criteria\\nnum_ads=5: One creative each from Campaign A, B, C, D, E\\nnum_ads=4: One creative each from Campaign A, B, C, D\\nnum_ads=6: Two creatives of campaign A and one creative each from Campaign B, C, D, E\\n\\ncreative display option for Campaign A - Only One\\n\\nAPI call criteria\\n\\nnum_ads=5: One creative each from Campaign A, B, C, D, E\\nnum_ads=4: One creative each from Campaign A, B, C, D\\nnum_ads=6: One creative each from Campaign A, B, C, D, E\",\n      \"language\": \"text\",\n      \"name\": \"Use case of Creative Display Option\"\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"creating-campaigns-manually","type":"basic","title":"Create Campaigns Manually"}

Create Campaigns Manually


The following steps will walk you through creating a campaign in Polymorph. 1. Click on the **Campaigns** tab in the toolbar at the top of your screen 2. Click the **+Create Campaign** button 3. Choose a campaign type (Direct Sell/Sponsorship/Polymorph Exchange/Network campaign/RTB(PMP) campaign [block:image] { "images": [ { "image": [ "https://files.readme.io/a25b71d-Screen_Shot_2018-03-19_at_12.56.47.png", "Screen Shot 2018-03-19 at 12.56.47.png", 2324, 892, "#efefef" ] } ] } [/block] There are two parts to creating your campaign. Adding the Creative and the Campaign Settings. The following instructions can be created and saved in either order. ## Part 1: Add the Creatives This part is applicable to DIrect Sell/ Sponsorship/ Polymorph Exchange campaigns. It shows adding native creatives to the campaign Make sure you are on the **Add Creatives** tab at the top left. To manually upload the contents, stay on the **Manually Upload** tab. 1. Enter the mandatory fields - title, summary, and destination URL 2. Upload the image(Mandatory for polymorph exchange) 3. Add optional fields like creative name, impression tag, click tag, CTA,add video etc. 4. Click the **Add** button and repeat for as many creatives needed for this campaign [block:image] { "images": [ { "image": [ "https://files.readme.io/ef3821b-Screen_Shot_2018-03-19_at_12.49.32.png", "Screen Shot 2018-03-19 at 12.49.32.png", 2416, 1084, "#dcdee0" ] } ] } [/block] ## Part 2: Add the Campaign Settings Make sure you are on the **Campaign Settings** tab at the top left. On the **Brand** tab: 1. Enter the mandatory field - **Campaign Name** 2. Enter the **Brand name** which will appear next to the "Promoted by" or "Sponsored by" text 3. Enter the Brand URL 4. Upload the Brand logo 5. Select if you wish the campaign to be **Run of Network** (the default will not apply run of network advertising) [block:image] { "images": [ { "image": [ "https://files.readme.io/e25b285-Screen_Shot_2018-03-19_at_12.57.55.png", "Screen Shot 2018-03-19 at 12.57.55.png", 2372, 1078, "#e7e7ea" ] } ] } [/block] On the **Targeting** tab: 1. Select the Placement(s) you wish to target the campaign to 2. Select the Keyword(s) you wish to target the campaign to 3. Select the Geo(s) you wish to target the campaign to 4. Select the Device(s) and Operating System(s) you wish to target the campaign to 5. Select the Segment(s) you wish to target the campaign to 6. Select the Key value(s) you wish to target the campaign to [block:image] { "images": [ { "image": [ "https://files.readme.io/a5e80ad-Screen_Shot_2018-03-19_at_12.58.42.png", "Screen Shot 2018-03-19 at 12.58.42.png", 2352, 954, "#177ebc" ] } ] } [/block] On the **Budget & Goals** tab: 1. Enter the pricing strategy (CPC or CPM) and the Rate OR 2. Enter the number of impressions to be shown Daily or in Total 3. Enter the **Total Budget** 4. Select the Delivery Speed (evenly or asap) [block:image] { "images": [ { "image": [ "https://files.readme.io/dd1c9f0-Screen_Shot_2018-03-19_at_12.53.52.png", "Screen Shot 2018-03-19 at 12.53.52.png", 2372, 862, "#eaebeb" ] } ] } [/block] On the **Scheduling** tab: 1. Enter a start date and time 2. Enter an end date and time or leave blank if it's evergreen 3. Select your dayparting schedule, if required 4. Select the priority level for this campaign 5. Select whether the creatives should be rotated evenly or automatically optimized [block:image] { "images": [ { "image": [ "https://files.readme.io/306f312-Screen_Shot_2018-03-19_at_12.54.56.png", "Screen Shot 2018-03-19 at 12.54.56.png", 2376, 952, "#ececed" ] } ] } [/block] Under Advanced toggle, 1. **Frequency Cap TTL** determines the number of days for which frequency cap is applicable 2. **Frequency Cap** determines the maximum daily impressions per user (or the total number of times users will see the ad on your site for the duration of days mentioned in Frequency Cap TTL) for the campaign 3. **Creative Frequency Cap** determines maximum number of times each creative of the campaign is seen by the user 4. **Creative Display Option** determines how many creatives are fetched per request * Only one - Only one creative of the campaign is fetched per request * One or more - One or more creatives of the campaign are fetched per request * As many as possible - Maximum number creatives of the campaign are fetched per request [block:image] { "images": [ { "image": [ "https://files.readme.io/5bce441-Screen_Shot_2018-02-21_at_23.25.06.png", "Screen Shot 2018-02-21 at 23.25.06.png", 1366, 664, "#dadada" ] } ] } [/block] [block:code] { "codes": [ { "code": "User has 5 campaigns\nCampaign A with 5 creatives a1,a2,a3,a4,a5 with rate 5\nCampaign B with 1 creative b1 and rate 4\nCampaign C with 1 creative c1 and rate 3\nCampaign D with 1 creative d1 and rate 2\nCampaign E with 1 creative e1 and rate 1\n\ncreative display option for Campaign A - As many as possible\n\nAPI call criteria\nnum_ads=5: All creatives are fetched from Campaign A\nnum_ads=4: All creatives are fetched from Campaign A\nnum_ads=6: Five creatives of campaign A and one creative of campaign B\n\ncreative display option for Campaign A - One or More\n\nAPI call criteria\nnum_ads=5: One creative each from Campaign A, B, C, D, E\nnum_ads=4: One creative each from Campaign A, B, C, D\nnum_ads=6: Two creatives of campaign A and one creative each from Campaign B, C, D, E\n\ncreative display option for Campaign A - Only One\n\nAPI call criteria\n\nnum_ads=5: One creative each from Campaign A, B, C, D, E\nnum_ads=4: One creative each from Campaign A, B, C, D\nnum_ads=6: One creative each from Campaign A, B, C, D, E", "language": "text", "name": "Use case of Creative Display Option" } ] } [/block]