{"_id":"5925db5bcaf08d250018c437","category":{"_id":"55f9dbefc7ef770d00d9bf6d","version":"5429beef1163360800ed31fd","__v":6,"pages":["55f9eec4c7ef770d00d9bf83","55f9fb8daba81f0d00a11566","5601ca6870694e0d00e3c66f","5601cb9b96e0f70d0044b0fd","56157d7af2d81d0d006c895f","5671d738c17bf90d00b95822"],"project":"5429beef1163360800ed31fa","sync":{"url":"","isSync":false},"reference":true,"createdAt":"2015-09-16T21:15:27.664Z","from_sync":false,"order":4,"slug":"publisher-ui-setup","title":"Trafficking and Inventory"},"project":"5429beef1163360800ed31fa","__v":0,"user":"5840bbe4c6c9322300273fff","version":{"_id":"5429beef1163360800ed31fd","__v":21,"project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1","591b8500e3992319007190f4"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"parentDoc":null,"updates":[],"next":{"pages":[],"description":""},"createdAt":"2017-05-24T19:13:31.836Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":true,"order":18,"body":"Inventory Rules are used to control the delivery of ads to specific users or inventory attributes.\n\nTo create an Inventory Rule, follow these steps below:\n\n1. Click on the **Placements** tab at the top\n2. Click on the **Inventory Rules** tab\n3. Click the **+New Rule** button on the right\n4. Name your Inventory Rule\n5. Select at least one criteria for the inventory rule. Choose from including or excluding:\n  * Device\n  * Geo\n  * Placement\n  * Category\n  * Segment\n6. Make sure the criteria you select shows a green circle next to it (not a red one) as shown below\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/9d72ff3-create-rule-1.png\",\n        \"create-rule-1.png\",\n        845,\n        639,\n        \"#eeefef\"\n      ]\n    }\n  ]\n}\n[/block]\n7. Select the type of Inventory Rule you wish to create. You can choose from the following: \n  *  **Frequency Cap**: a daily frequency cap\n  *  **Filter All**: will not serve ads to this piece of inventory\n  *  **Hold Off**: the first X number of impressions will not show ads\n[block:api-header]\n{\n  \"title\": \"FAQs\"\n}\n[/block]\n## Q: What are inventory rules?\nA: Inventory rules can be created and controlled if you wish to deliver ads at a certain frequency to specific pieces of your inventory.\n\n## Q: What types of inventory rules can I create?\nA: Inventory rules are based on device, geo, placement, category, or user segment. You can choose to implement a frequency cap, stop delivery (filter all), or hold off on serving ads for a specific number of impressions.\n\n## Q: How often is the **Frequency Cap** refreshed in the system?\nA: The frequency cap inventory rule is based on a daily frequency cap. For example: If you've set up your mobile inventory to have a frequency cap of 10 impressions, mobile users will stop seeing impressions if they've had 11 or more sessions in one day.\n\n## Q: What number should I enter for the **Filter All** inventory rule?\nA: Filter all will not serve ads to the inventory you've specified in your rule, so you can leave the field next to it blank.\n\n## Q: How often is the **Hold Off** impression count refreshed in the system?\nA: The hold off inventory rule is based on a total number of impressions. For example: If you've set up your mobile inventory to hold off on showing ads for 10 impressions, ads will begin to appear to mobile users who have had 11 or more sessions in total.","excerpt":"","slug":"inventory-rules","type":"basic","title":"Create an Inventory Rule"}

Create an Inventory Rule


Inventory Rules are used to control the delivery of ads to specific users or inventory attributes. To create an Inventory Rule, follow these steps below: 1. Click on the **Placements** tab at the top 2. Click on the **Inventory Rules** tab 3. Click the **+New Rule** button on the right 4. Name your Inventory Rule 5. Select at least one criteria for the inventory rule. Choose from including or excluding: * Device * Geo * Placement * Category * Segment 6. Make sure the criteria you select shows a green circle next to it (not a red one) as shown below [block:image] { "images": [ { "image": [ "https://files.readme.io/9d72ff3-create-rule-1.png", "create-rule-1.png", 845, 639, "#eeefef" ] } ] } [/block] 7. Select the type of Inventory Rule you wish to create. You can choose from the following: * **Frequency Cap**: a daily frequency cap * **Filter All**: will not serve ads to this piece of inventory * **Hold Off**: the first X number of impressions will not show ads [block:api-header] { "title": "FAQs" } [/block] ## Q: What are inventory rules? A: Inventory rules can be created and controlled if you wish to deliver ads at a certain frequency to specific pieces of your inventory. ## Q: What types of inventory rules can I create? A: Inventory rules are based on device, geo, placement, category, or user segment. You can choose to implement a frequency cap, stop delivery (filter all), or hold off on serving ads for a specific number of impressions. ## Q: How often is the **Frequency Cap** refreshed in the system? A: The frequency cap inventory rule is based on a daily frequency cap. For example: If you've set up your mobile inventory to have a frequency cap of 10 impressions, mobile users will stop seeing impressions if they've had 11 or more sessions in one day. ## Q: What number should I enter for the **Filter All** inventory rule? A: Filter all will not serve ads to the inventory you've specified in your rule, so you can leave the field next to it blank. ## Q: How often is the **Hold Off** impression count refreshed in the system? A: The hold off inventory rule is based on a total number of impressions. For example: If you've set up your mobile inventory to hold off on showing ads for 10 impressions, ads will begin to appear to mobile users who have had 11 or more sessions in total.