{"_id":"5720eee210ffe40e00485b12","user":"56f305ac92cce10e00eaf0d9","githubsync":"","project":"5429beef1163360800ed31fa","__v":32,"version":{"_id":"5429beef1163360800ed31fd","__v":22,"project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1","591b8500e3992319007190f4","5a3718305c66a60012d960ba"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"category":{"_id":"5601c22c22ecf60d002b27b4","pages":["5601d37b70694e0d00e3c67e","5601d3a0d3ffde0d006abbd0","5601d3fd96e0f70d0044b110","5601d42096e0f70d0044b112","5601d45d7435de0d00fabc27","5601d48170694e0d00e3c680","561c925fac06982100493d19","56606f35bb77350d0073249b","567090d51dabd80d00b122ca","56abc1004e8ba20d006a23c9"],"version":"5429beef1163360800ed31fd","__v":10,"project":"5429beef1163360800ed31fa","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-09-22T21:03:40.067Z","from_sync":false,"order":7,"slug":"demand-manager","title":"Demand Manager"},"parentDoc":null,"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-04-27T16:54:58.794Z","link_external":false,"link_url":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":4,"body":"**Pro Tip:** Always, always, always ask your partners to give you their API specifications so you can integrate them server-to-server. Adding JS/SDKs will bloat your sites/apps. Engineers hate adding SDK/JS and your users will hate it too when the additional code slows the experience.   \n\nOur full yield/mediation tech capabilities are [here](http://dev.getpolymorph.com/docs/inside-demand-manager-yieldmediation-capabilities).  \n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"I. S2S Bidders: Partners Integrated via server-to-server API\"\n}\n[/block]\n\n[block:parameters]\n{\n  \"data\": {\n    \"h-0\": \"S2S Bidders\",\n    \"0-0\": \"**MobFox**\",\n    \"1-0\": \"**InMobi**\",\n    \"2-0\": \"**Flurry**\",\n    \"3-0\": \"**RevContent**\",\n    \"4-0\": \"**MyTarget**\",\n    \"5-0\": \"**Outbrain**\",\n    \"6-0\": \"**Criteo**\",\n    \"0-1\": \"Native, Banner, Video\",\n    \"7-0\": \"**Smaato**\",\n    \"h-1\": \"Ad Types\",\n    \"8-0\": \"**ROI Media Consultants**\",\n    \"1-1\": \"Native, Banner, Video\",\n    \"2-1\": \"Native, Video\",\n    \"9-0\": \"**Taboola**\",\n    \"10-0\": \"**PubMatic**\",\n    \"3-1\": \"Native\",\n    \"11-0\": \"**Krush Media**\",\n    \"4-1\": \"Native, Banner\",\n    \"5-1\": \"Native\",\n    \"6-1\": \"Native, Banner\",\n    \"7-1\": \"Native\",\n    \"8-1\": \"Video\",\n    \"12-0\": \"**Fyber**\",\n    \"13-0\": \"**Vexigo**\",\n    \"0-2\": \"**SmartAdServer**\",\n    \"1-2\": \"**IronSrc**\",\n    \"2-2\": \"**Gamma**\",\n    \"3-2\": \"**Mobvista**\",\n    \"4-2\": \"**Chocolate**\",\n    \"5-2\": \"**Clickky**\",\n    \"6-2\": \"**Appnext**\",\n    \"7-2\": \"**Glispa**\",\n    \"8-2\": \"**Plista**\",\n    \"h-2\": \"S2S Bidders\",\n    \"h-3\": \"AdTypes\",\n    \"9-1\": \"Native\",\n    \"10-1\": \"Banner\",\n    \"11-1\": \"Banner, Video\",\n    \"12-1\": \"Banner, Video\",\n    \"13-1\": \"Banner\",\n    \"0-3\": \"Native, Banner, Video\",\n    \"1-3\": \"Video\",\n    \"2-3\": \"Native\",\n    \"3-3\": \"Native\",\n    \"4-3\": \"Banner, Video\",\n    \"5-3\": \"Banner\",\n    \"6-3\": \"Native, Banner\",\n    \"7-3\": \"Native\",\n    \"8-3\": \"Native\"\n  },\n  \"cols\": 4,\n  \"rows\": 14\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"II. OpenRTB Bidders: Partners Integrated via OpenRTB Protocol\"\n}\n[/block]\n\n[block:parameters]\n{\n  \"data\": {\n    \"h-0\": \"RTB Bidders\",\n    \"h-1\": \"Ad Types\",\n    \"0-0\": \"**Voluum**\",\n    \"0-1\": \"Native\",\n    \"1-0\": \"**AppNexus**\",\n    \"1-1\": \"Native, Banner, Video\",\n    \"2-0\": \"**Advangelist**\",\n    \"2-1\": \"Banner, Video\",\n    \"3-0\": \"**Pulsepoint**\",\n    \"3-1\": \"Native, Banner, Video\",\n    \"4-0\": \"**OpenX**\",\n    \"4-1\": \"Banner, Video\",\n    \"5-0\": \"**PubMatic**\",\n    \"5-1\": \"Banner\",\n    \"6-0\": \"**Rubicon Project**\",\n    \"6-1\": \"Native, Banner, Video\",\n    \"7-0\": \"**Httpool**\",\n    \"7-1\": \"Banner, Video\",\n    \"8-0\": \"**Zemanta**\",\n    \"8-1\": \"Native\",\n    \"9-0\": \"**Bidswitch**\",\n    \"9-1\": \"Native, Banner, Video\",\n    \"h-2\": \"RTB Bidders\",\n    \"0-2\": \"**Yandex**\",\n    \"0-3\": \"Native\",\n    \"1-2\": \"**XapAds**\",\n    \"1-3\": \"Banner\",\n    \"2-2\": \"**SomoAudience**\",\n    \"2-3\": \"Banner, Video\",\n    \"3-2\": \"**AdMixer**\",\n    \"3-3\": \"Native, Banner, Video\",\n    \"4-2\": \"**StackAdapt**\",\n    \"4-3\": \"Native\",\n    \"5-2\": \"**Bucksense**\",\n    \"5-3\": \"Native\",\n    \"6-2\": \"**Platform.io**\",\n    \"6-3\": \"Native\",\n    \"7-2\": \"**EnvisionX**\",\n    \"7-3\": \"Banner\",\n    \"8-2\": \"**Buzzoola**\",\n    \"8-3\": \"Native\",\n    \"9-2\": \"**Storygize**\",\n    \"9-3\": \"Native\",\n    \"10-0\": \"**Pocketmath**\",\n    \"10-1\": \"Native\",\n    \"10-2\": \"**MGID**\",\n    \"10-3\": \"Native\",\n    \"h-3\": \"Ad Types\"\n  },\n  \"cols\": 4,\n  \"rows\": 11\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"III. Networks (Mobile SDKs & Third-Party Tags)\"\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"info\",\n  \"title\": \"\",\n  \"body\": \"All of these might agree to integrate via server-to-server. \\n\\nPlease note that the customer is responsible to have a direct billing relationship with these partners.\"\n}\n[/block]\n**Mobile-SDK's  **\n  * InMobi\n  * Facebook\n  * Custom Mobile\n  * Flurry from Yahoo!\n  * MoPub\n  * Google DFP SDK\n  * Sharethrough SDK\n\n**Third Party Tags**\n  * TripleLift\n  * Sharethrough\n  * Outbrain\n  * Taboola\n  * Connatix\n  * ContentAd\n  * Nativo\n  * Media.net\n  * RevContent\n  * AdBlade\n  * DistroScale\n  * Google AdSense\n  * Google AdX\n  * Dianomi\n \n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Agency Holding Company Coverage\"\n}\n[/block]\nBelow is a quick guide for your Sales team when they talk with any of the major holding companies. Each holding company uses a few preferred DSP partners which are listed in the table below along with the status of each. \n[block:parameters]\n{\n  \"data\": {\n    \"h-1\": \"Agency Trading Desk\",\n    \"h-0\": \"Holding Company\",\n    \"h-2\": \"Partners\",\n    \"h-3\": \"Status\",\n    \"0-0\": \"Publicis\",\n    \"0-1\": \"Publicis Media\",\n    \"0-2\": \"* Yahoo Ad Manager/Brightroll DSP\\n* Doubleclick Bid Manager\\n* The Trade Desk\",\n    \"0-3\": \"* Live\\n* Live\\n* Queue\",\n    \"1-0\": \"MDC\",\n    \"1-1\": \"Varick\",\n    \"1-2\": \"* MediaMath\\n* Zemanta\\n* The Trade Desk\",\n    \"1-3\": \"* Live\\n* Live\\n* Queue\",\n    \"2-0\": \"IPG\",\n    \"2-1\": \"Cadreon\",\n    \"2-2\": \"* Bidtellect\\n* Doubleclick Bid Manager\\n* Adelphic\",\n    \"2-3\": \"* Live\\n* Live\\n* Queue\",\n    \"3-0\": \"Omnicom\",\n    \"3-1\": \"Accuen\",\n    \"3-2\": \"* Doubleclick Bid Manager\\n* The Trade Desk\\n* Adelphic\",\n    \"3-3\": \"* Live\\n* Queue\\n* Queue\",\n    \"4-0\": \"WPP\",\n    \"4-1\": \"Xaxis\",\n    \"4-2\": \"* Whitelabel Self-Serve\\n* The Trade Desk\\n* AppNexus\",\n    \"4-3\": \"* Live\\n* Queue\\n* Live\",\n    \"5-0\": \"Dentsu Aegis\",\n    \"5-1\": \"Amnet\",\n    \"5-2\": \"* Bidtellect\\n* Doubleclick Bid Manager\\n* The Trade Desk\",\n    \"5-3\": \"* Live\\n* Live\\n* Queue\"\n  },\n  \"cols\": 4,\n  \"rows\": 6\n}\n[/block]\nAre you wondering which holding company does the agency you are speaking with fall into? Here is the [2016 Agency Family Tree](http://rthree.com/en/insight/detail/469J2DO.html).","excerpt":"List of Partners integrated into Polymorph","slug":"partners","type":"basic","title":"Partners (Bidders & Networks)"}

Partners (Bidders & Networks)

List of Partners integrated into Polymorph

**Pro Tip:** Always, always, always ask your partners to give you their API specifications so you can integrate them server-to-server. Adding JS/SDKs will bloat your sites/apps. Engineers hate adding SDK/JS and your users will hate it too when the additional code slows the experience. Our full yield/mediation tech capabilities are [here](http://dev.getpolymorph.com/docs/inside-demand-manager-yieldmediation-capabilities). [block:api-header] { "type": "basic", "title": "I. S2S Bidders: Partners Integrated via server-to-server API" } [/block] [block:parameters] { "data": { "h-0": "S2S Bidders", "0-0": "**MobFox**", "1-0": "**InMobi**", "2-0": "**Flurry**", "3-0": "**RevContent**", "4-0": "**MyTarget**", "5-0": "**Outbrain**", "6-0": "**Criteo**", "0-1": "Native, Banner, Video", "7-0": "**Smaato**", "h-1": "Ad Types", "8-0": "**ROI Media Consultants**", "1-1": "Native, Banner, Video", "2-1": "Native, Video", "9-0": "**Taboola**", "10-0": "**PubMatic**", "3-1": "Native", "11-0": "**Krush Media**", "4-1": "Native, Banner", "5-1": "Native", "6-1": "Native, Banner", "7-1": "Native", "8-1": "Video", "12-0": "**Fyber**", "13-0": "**Vexigo**", "0-2": "**SmartAdServer**", "1-2": "**IronSrc**", "2-2": "**Gamma**", "3-2": "**Mobvista**", "4-2": "**Chocolate**", "5-2": "**Clickky**", "6-2": "**Appnext**", "7-2": "**Glispa**", "8-2": "**Plista**", "h-2": "S2S Bidders", "h-3": "AdTypes", "9-1": "Native", "10-1": "Banner", "11-1": "Banner, Video", "12-1": "Banner, Video", "13-1": "Banner", "0-3": "Native, Banner, Video", "1-3": "Video", "2-3": "Native", "3-3": "Native", "4-3": "Banner, Video", "5-3": "Banner", "6-3": "Native, Banner", "7-3": "Native", "8-3": "Native" }, "cols": 4, "rows": 14 } [/block] [block:api-header] { "type": "basic", "title": "II. OpenRTB Bidders: Partners Integrated via OpenRTB Protocol" } [/block] [block:parameters] { "data": { "h-0": "RTB Bidders", "h-1": "Ad Types", "0-0": "**Voluum**", "0-1": "Native", "1-0": "**AppNexus**", "1-1": "Native, Banner, Video", "2-0": "**Advangelist**", "2-1": "Banner, Video", "3-0": "**Pulsepoint**", "3-1": "Native, Banner, Video", "4-0": "**OpenX**", "4-1": "Banner, Video", "5-0": "**PubMatic**", "5-1": "Banner", "6-0": "**Rubicon Project**", "6-1": "Native, Banner, Video", "7-0": "**Httpool**", "7-1": "Banner, Video", "8-0": "**Zemanta**", "8-1": "Native", "9-0": "**Bidswitch**", "9-1": "Native, Banner, Video", "h-2": "RTB Bidders", "0-2": "**Yandex**", "0-3": "Native", "1-2": "**XapAds**", "1-3": "Banner", "2-2": "**SomoAudience**", "2-3": "Banner, Video", "3-2": "**AdMixer**", "3-3": "Native, Banner, Video", "4-2": "**StackAdapt**", "4-3": "Native", "5-2": "**Bucksense**", "5-3": "Native", "6-2": "**Platform.io**", "6-3": "Native", "7-2": "**EnvisionX**", "7-3": "Banner", "8-2": "**Buzzoola**", "8-3": "Native", "9-2": "**Storygize**", "9-3": "Native", "10-0": "**Pocketmath**", "10-1": "Native", "10-2": "**MGID**", "10-3": "Native", "h-3": "Ad Types" }, "cols": 4, "rows": 11 } [/block] [block:api-header] { "type": "basic", "title": "III. Networks (Mobile SDKs & Third-Party Tags)" } [/block] [block:callout] { "type": "info", "title": "", "body": "All of these might agree to integrate via server-to-server. \n\nPlease note that the customer is responsible to have a direct billing relationship with these partners." } [/block] **Mobile-SDK's ** * InMobi * Facebook * Custom Mobile * Flurry from Yahoo! * MoPub * Google DFP SDK * Sharethrough SDK **Third Party Tags** * TripleLift * Sharethrough * Outbrain * Taboola * Connatix * ContentAd * Nativo * Media.net * RevContent * AdBlade * DistroScale * Google AdSense * Google AdX * Dianomi [block:api-header] { "type": "basic", "title": "Agency Holding Company Coverage" } [/block] Below is a quick guide for your Sales team when they talk with any of the major holding companies. Each holding company uses a few preferred DSP partners which are listed in the table below along with the status of each. [block:parameters] { "data": { "h-1": "Agency Trading Desk", "h-0": "Holding Company", "h-2": "Partners", "h-3": "Status", "0-0": "Publicis", "0-1": "Publicis Media", "0-2": "* Yahoo Ad Manager/Brightroll DSP\n* Doubleclick Bid Manager\n* The Trade Desk", "0-3": "* Live\n* Live\n* Queue", "1-0": "MDC", "1-1": "Varick", "1-2": "* MediaMath\n* Zemanta\n* The Trade Desk", "1-3": "* Live\n* Live\n* Queue", "2-0": "IPG", "2-1": "Cadreon", "2-2": "* Bidtellect\n* Doubleclick Bid Manager\n* Adelphic", "2-3": "* Live\n* Live\n* Queue", "3-0": "Omnicom", "3-1": "Accuen", "3-2": "* Doubleclick Bid Manager\n* The Trade Desk\n* Adelphic", "3-3": "* Live\n* Queue\n* Queue", "4-0": "WPP", "4-1": "Xaxis", "4-2": "* Whitelabel Self-Serve\n* The Trade Desk\n* AppNexus", "4-3": "* Live\n* Queue\n* Live", "5-0": "Dentsu Aegis", "5-1": "Amnet", "5-2": "* Bidtellect\n* Doubleclick Bid Manager\n* The Trade Desk", "5-3": "* Live\n* Live\n* Queue" }, "cols": 4, "rows": 6 } [/block] Are you wondering which holding company does the agency you are speaking with fall into? Here is the [2016 Agency Family Tree](http://rthree.com/en/insight/detail/469J2DO.html).