{"_id":"56f8c5a9d4939e0e006b43dd","user":"5429becb1163360800ed31f8","category":{"_id":"55f9dbefc7ef770d00d9bf6d","version":"5429beef1163360800ed31fd","__v":6,"pages":["55f9eec4c7ef770d00d9bf83","55f9fb8daba81f0d00a11566","5601ca6870694e0d00e3c66f","5601cb9b96e0f70d0044b0fd","56157d7af2d81d0d006c895f","5671d738c17bf90d00b95822"],"project":"5429beef1163360800ed31fa","sync":{"url":"","isSync":false},"reference":true,"createdAt":"2015-09-16T21:15:27.664Z","from_sync":false,"order":4,"slug":"publisher-ui-setup","title":"Trafficking and Inventory"},"parentDoc":null,"version":{"_id":"5429beef1163360800ed31fd","__v":22,"project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1","591b8500e3992319007190f4","5a3718305c66a60012d960ba"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"project":"5429beef1163360800ed31fa","__v":25,"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-03-28T05:48:25.680Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":true,"order":19,"body":"[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Overview\"\n}\n[/block]\nProfile DB allows you to segment your user data into various buckets that could be used for targeted ad serving capabilities.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": []\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/503516f-polymorph-profile-db.png\",\n        \"polymorph-profile-db.png\",\n        1674,\n        559,\n        \"#ceced3\"\n      ]\n    }\n  ]\n}\n[/block]\nYou can either directly upload your user data using profile DB sync API or you can sync your user segments from any of DMP partners that you already work with. \n\nFor ad serving, you can access this user data using [key/value pair targeting](http://dev.adsnative.com/v1.0/docs/key-value-targeting-setup). Given below is the diagram on how it will work. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/e1caf9f-cxBYnFOFQxhJBivFQYCm_Screen_Shot_2016-03-28_at_11.58.11_AM.png\",\n        \"cxBYnFOFQxhJBivFQYCm_Screen Shot 2016-03-28 at 11.58.11 AM.png\",\n        2236,\n        1006,\n        \"#070707\"\n      ],\n      \"sizing\": \"full\"\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Creating & Managing Audience Segments\"\n}\n[/block]\nPublishers can create and manage audience segments through [Polymorph Console](https://console.getpolymorph.com).\n\nAudience Segments are available under \"Placements\" tab on Console.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/188cedc-Screen_Shot_2018-03-16_at_12.52.49.png\",\n        \"Screen Shot 2018-03-16 at 12.52.49.png\",\n        2392,\n        1084,\n        \"#062544\"\n      ]\n    }\n  ]\n}\n[/block]\nYou can create a new segment by clicking on \"Create Segment\"\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/e130d4d-Screen_Shot_2018-03-16_at_12.52.49.png\",\n        \"Screen Shot 2018-03-16 at 12.52.49.png\",\n        2392,\n        1084,\n        \"#062544\"\n      ]\n    }\n  ]\n}\n[/block]\nEnter segment details. You can either choose to create a segment at a property (site) level or global level. The segment created as Global essentially applies to audience belonging to all of your properties under your account.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/d3d4f2c-Screen_Shot_2018-03-16_at_12.55.38.png\",\n        \"Screen Shot 2018-03-16 at 12.55.38.png\",\n        2400,\n        1068,\n        \"#052443\"\n      ]\n    }\n  ]\n}\n[/block]\nOnce the segment is created, you can see the segment token generated (unique to each segment). Please use this segment token when you are capturing users into the segment.\n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/8de9912-Screen_Shot_2018-03-16_at_12.52.49.png\",\n        \"Screen Shot 2018-03-16 at 12.52.49.png\",\n        2392,\n        1084,\n        \"#062544\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"title\": \"Integration Options\"\n}\n[/block]\nInstructions to build audience segments can be found below\n[block:api-header]\n{\n  \"title\": \"API\"\n}\n[/block]\n[API Integration](http://dev.getpolymorph.com/v1.0/docs/audience-segments-api)\n[block:api-header]\n{\n  \"title\": \"Javascript\"\n}\n[/block]\n[JavaScript (Web) Integration](http://dev.getpolymorph.com/v1.0/docs/audience-segments-js)\n\n[block:api-header]\n{\n  \"title\": \"S3/CSV Bulk Upload\"\n}\n[/block]\n[S3/CSV Bulk Upload](https://dev.getpolymorph.com/v1.0/docs/audience-segments-s3-or-csv)","excerpt":"Documentation for creating and managing audience segments","slug":"profile-db","type":"basic","title":"Profile DB (Audience Segments)"}

Profile DB (Audience Segments)

Documentation for creating and managing audience segments

[block:api-header] { "type": "basic", "title": "Overview" } [/block] Profile DB allows you to segment your user data into various buckets that could be used for targeted ad serving capabilities. [block:image] { "images": [ { "image": [] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/503516f-polymorph-profile-db.png", "polymorph-profile-db.png", 1674, 559, "#ceced3" ] } ] } [/block] You can either directly upload your user data using profile DB sync API or you can sync your user segments from any of DMP partners that you already work with. For ad serving, you can access this user data using [key/value pair targeting](http://dev.adsnative.com/v1.0/docs/key-value-targeting-setup). Given below is the diagram on how it will work. [block:image] { "images": [ { "image": [ "https://files.readme.io/e1caf9f-cxBYnFOFQxhJBivFQYCm_Screen_Shot_2016-03-28_at_11.58.11_AM.png", "cxBYnFOFQxhJBivFQYCm_Screen Shot 2016-03-28 at 11.58.11 AM.png", 2236, 1006, "#070707" ], "sizing": "full" } ] } [/block] [block:api-header] { "type": "basic", "title": "Creating & Managing Audience Segments" } [/block] Publishers can create and manage audience segments through [Polymorph Console](https://console.getpolymorph.com). Audience Segments are available under "Placements" tab on Console. [block:image] { "images": [ { "image": [ "https://files.readme.io/188cedc-Screen_Shot_2018-03-16_at_12.52.49.png", "Screen Shot 2018-03-16 at 12.52.49.png", 2392, 1084, "#062544" ] } ] } [/block] You can create a new segment by clicking on "Create Segment" [block:image] { "images": [ { "image": [ "https://files.readme.io/e130d4d-Screen_Shot_2018-03-16_at_12.52.49.png", "Screen Shot 2018-03-16 at 12.52.49.png", 2392, 1084, "#062544" ] } ] } [/block] Enter segment details. You can either choose to create a segment at a property (site) level or global level. The segment created as Global essentially applies to audience belonging to all of your properties under your account. [block:image] { "images": [ { "image": [ "https://files.readme.io/d3d4f2c-Screen_Shot_2018-03-16_at_12.55.38.png", "Screen Shot 2018-03-16 at 12.55.38.png", 2400, 1068, "#052443" ] } ] } [/block] Once the segment is created, you can see the segment token generated (unique to each segment). Please use this segment token when you are capturing users into the segment. [block:image] { "images": [ { "image": [ "https://files.readme.io/8de9912-Screen_Shot_2018-03-16_at_12.52.49.png", "Screen Shot 2018-03-16 at 12.52.49.png", 2392, 1084, "#062544" ] } ] } [/block] [block:api-header] { "title": "Integration Options" } [/block] Instructions to build audience segments can be found below [block:api-header] { "title": "API" } [/block] [API Integration](http://dev.getpolymorph.com/v1.0/docs/audience-segments-api) [block:api-header] { "title": "Javascript" } [/block] [JavaScript (Web) Integration](http://dev.getpolymorph.com/v1.0/docs/audience-segments-js) [block:api-header] { "title": "S3/CSV Bulk Upload" } [/block] [S3/CSV Bulk Upload](https://dev.getpolymorph.com/v1.0/docs/audience-segments-s3-or-csv)