{"_id":"57f82a3540798a1900c05d2c","version":{"_id":"5429beef1163360800ed31fd","__v":22,"project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1","591b8500e3992319007190f4","5a3718305c66a60012d960ba"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"category":{"_id":"55f9dbefc7ef770d00d9bf6d","version":"5429beef1163360800ed31fd","__v":6,"pages":["55f9eec4c7ef770d00d9bf83","55f9fb8daba81f0d00a11566","5601ca6870694e0d00e3c66f","5601cb9b96e0f70d0044b0fd","56157d7af2d81d0d006c895f","5671d738c17bf90d00b95822"],"project":"5429beef1163360800ed31fa","sync":{"url":"","isSync":false},"reference":true,"createdAt":"2015-09-16T21:15:27.664Z","from_sync":false,"order":4,"slug":"publisher-ui-setup","title":"Trafficking and Inventory"},"project":"5429beef1163360800ed31fa","parentDoc":null,"user":"5429becb1163360800ed31f8","__v":1,"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-10-07T23:05:25.972Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":true,"order":20,"body":"Targeting criteria are requirements that you specify at the campaign level to help your advertisers target ads for better performance.\n\nYou can target your campaigns using following categories of criteria.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Inventory\"\n}\n[/block]\nYou can target campaigns to either specific inventory (placements) or to entire inventory across your network.\n\n**Placement Targeting**\n\nYou need to enter names/scroll and search the placements against which you want to target your campaigns.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/d7edb4c-Screen_Shot_2018-03-19_at_17.27.58.png\",\n        \"Screen Shot 2018-03-19 at 17.27.58.png\",\n        1370,\n        692,\n        \"#f2f2f2\"\n      ]\n    }\n  ]\n}\n[/block]\n**Category Targeting**\n\nYou can target your campaign to specific categories under which your inventory is segmented. This option is only available to customers who create white-labled marketplace for their publisher network using our platform OR for polymorph exchange campaigns. During your account setup we will help you in tagging and segmenting your inventory in [IAB defined tier 1 categories](https://www.iab.com/guidelines/iab-quality-assurance-guidelines-qag-taxonomy/) that will be used for this targeting option.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/d6a55ea-Screen_Shot_2018-03-19_at_17.28.39.png\",\n        \"Screen Shot 2018-03-19 at 17.28.39.png\",\n        1376,\n        690,\n        \"#1381c3\"\n      ]\n    }\n  ]\n}\n[/block]\n\n**Run-of-network Targeting** \n\nIf you want to run your campaign across your placements then you can select run-of-network targeting option. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/d14d371-Screen_Shot_2018-03-19_at_17.21.32.png\",\n        \"Screen Shot 2018-03-19 at 17.21.32.png\",\n        468,\n        178,\n        \"#46dcb5\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"title\": \"Keyword Targeting\"\n}\n[/block]\nYou can enter the keyword supported by the campaign\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/d80b17b-Screen_Shot_2018-03-19_at_17.31.48.png\",\n        \"Screen Shot 2018-03-19 at 17.31.48.png\",\n        1376,\n        694,\n        \"#1781bf\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Geography\"\n}\n[/block]\nYou can target campaigns to countries, as well as states, regions, metro areas (DMA) within United States of America. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/72cd6f1-Screen_Shot_2018-03-19_at_17.23.51.png\",\n        \"Screen Shot 2018-03-19 at 17.23.51.png\",\n        1378,\n        690,\n        \"#177cb9\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Device\"\n}\n[/block]\nYou can target campaigns to a user’s device type or the browser it’s running:\n\n**Browser**: Firefox, Google Chrome, Microsoft Internet Explorer, etc.\n\n**Operating system**: iOS, Android, Macintosh OS X, Microsoft Windows, etc.\n\n**Device**: Apple, Samsung, HTC, Micromax etc.\n\n**Platform**: Desktop, Smartphone, Tablet.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/3d5146d-Screen_Shot_2018-03-19_at_17.25.26.png\",\n        \"Screen Shot 2018-03-19 at 17.25.26.png\",\n        1372,\n        698,\n        \"#ececec\"\n      ]\n    }\n  ]\n}\n[/block]\nCurrently, when you select targeting options in aforementioned categories then system will target across all the selected categories. For example, in aforementioned example user has selected \"device\" as iPhone (which is mobile device) and platform as \"tablet\", \"mobile\" for targeting. So system will target across **all** the tablets and only iPhones in mobile phones.   \n\nNote: At present targeting criteria on specific versions (browser version or OS version) is not available in the system. We are working on adding that capability sooner.  \n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Key/Value Pair\"\n}\n[/block]\nUsing this option you can create your own targeting criteria that can be used in tandem with system-defined criteria such as geography, or placement. You can check [dedicated section](https://dev.getpolymorph.com/docs/key-value-targeting-setup) on this topic for further information.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Audience Segments\"\n}\n[/block]\nFor this option, you must've created audience segments using [ProfileDB](dev.getpolymorph.com/docs/profile-db). This setting will enable you to target campaigns to target users in those audience segments.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/dfb0213-Screen_Shot_2018-03-19_at_17.26.41.png\",\n        \"Screen Shot 2018-03-19 at 17.26.41.png\",\n        1370,\n        696,\n        \"#f2f2f2\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"In this section you'll learn about various targeting criteria that are present within Polymorph platform","slug":"targeting","type":"basic","title":"Targeting"}

Targeting

In this section you'll learn about various targeting criteria that are present within Polymorph platform

Targeting criteria are requirements that you specify at the campaign level to help your advertisers target ads for better performance. You can target your campaigns using following categories of criteria. [block:api-header] { "type": "basic", "title": "Inventory" } [/block] You can target campaigns to either specific inventory (placements) or to entire inventory across your network. **Placement Targeting** You need to enter names/scroll and search the placements against which you want to target your campaigns. [block:image] { "images": [ { "image": [ "https://files.readme.io/d7edb4c-Screen_Shot_2018-03-19_at_17.27.58.png", "Screen Shot 2018-03-19 at 17.27.58.png", 1370, 692, "#f2f2f2" ] } ] } [/block] **Category Targeting** You can target your campaign to specific categories under which your inventory is segmented. This option is only available to customers who create white-labled marketplace for their publisher network using our platform OR for polymorph exchange campaigns. During your account setup we will help you in tagging and segmenting your inventory in [IAB defined tier 1 categories](https://www.iab.com/guidelines/iab-quality-assurance-guidelines-qag-taxonomy/) that will be used for this targeting option. [block:image] { "images": [ { "image": [ "https://files.readme.io/d6a55ea-Screen_Shot_2018-03-19_at_17.28.39.png", "Screen Shot 2018-03-19 at 17.28.39.png", 1376, 690, "#1381c3" ] } ] } [/block] **Run-of-network Targeting** If you want to run your campaign across your placements then you can select run-of-network targeting option. [block:image] { "images": [ { "image": [ "https://files.readme.io/d14d371-Screen_Shot_2018-03-19_at_17.21.32.png", "Screen Shot 2018-03-19 at 17.21.32.png", 468, 178, "#46dcb5" ] } ] } [/block] [block:api-header] { "title": "Keyword Targeting" } [/block] You can enter the keyword supported by the campaign [block:image] { "images": [ { "image": [ "https://files.readme.io/d80b17b-Screen_Shot_2018-03-19_at_17.31.48.png", "Screen Shot 2018-03-19 at 17.31.48.png", 1376, 694, "#1781bf" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Geography" } [/block] You can target campaigns to countries, as well as states, regions, metro areas (DMA) within United States of America. [block:image] { "images": [ { "image": [ "https://files.readme.io/72cd6f1-Screen_Shot_2018-03-19_at_17.23.51.png", "Screen Shot 2018-03-19 at 17.23.51.png", 1378, 690, "#177cb9" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Device" } [/block] You can target campaigns to a user’s device type or the browser it’s running: **Browser**: Firefox, Google Chrome, Microsoft Internet Explorer, etc. **Operating system**: iOS, Android, Macintosh OS X, Microsoft Windows, etc. **Device**: Apple, Samsung, HTC, Micromax etc. **Platform**: Desktop, Smartphone, Tablet. [block:image] { "images": [ { "image": [ "https://files.readme.io/3d5146d-Screen_Shot_2018-03-19_at_17.25.26.png", "Screen Shot 2018-03-19 at 17.25.26.png", 1372, 698, "#ececec" ] } ] } [/block] Currently, when you select targeting options in aforementioned categories then system will target across all the selected categories. For example, in aforementioned example user has selected "device" as iPhone (which is mobile device) and platform as "tablet", "mobile" for targeting. So system will target across **all** the tablets and only iPhones in mobile phones. Note: At present targeting criteria on specific versions (browser version or OS version) is not available in the system. We are working on adding that capability sooner. [block:api-header] { "type": "basic", "title": "Key/Value Pair" } [/block] Using this option you can create your own targeting criteria that can be used in tandem with system-defined criteria such as geography, or placement. You can check [dedicated section](https://dev.getpolymorph.com/docs/key-value-targeting-setup) on this topic for further information. [block:api-header] { "type": "basic", "title": "Audience Segments" } [/block] For this option, you must've created audience segments using [ProfileDB](dev.getpolymorph.com/docs/profile-db). This setting will enable you to target campaigns to target users in those audience segments. [block:image] { "images": [ { "image": [ "https://files.readme.io/dfb0213-Screen_Shot_2018-03-19_at_17.26.41.png", "Screen Shot 2018-03-19 at 17.26.41.png", 1370, 696, "#f2f2f2" ] } ] } [/block]