{"_id":"57196adce967cb1700d07a45","category":{"_id":"5603738d0c78b00d0039af47","project":"5429beef1163360800ed31fa","pages":["561311eb41a9ec0d00a3fdf8","56958542cb14e11700f8a86e","56ad90e50c1cab0d009f658b"],"version":"5429beef1163360800ed31fd","__v":3,"sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-09-24T03:52:45.801Z","from_sync":false,"order":5,"slug":"exchange","title":"Marketplace"},"parentDoc":null,"version":{"_id":"5429beef1163360800ed31fd","__v":21,"project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1","591b8500e3992319007190f4"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"__v":14,"user":"56f305ac92cce10e00eaf0d9","project":"5429beef1163360800ed31fa","updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-04-22T00:05:48.730Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":0,"body":"AdsNative enables our customers to connect with multiple type of partners/demand sources. This allows our customers to conduct a centralized, single, holistic and fair auction to maximize their revenue and performance. \n\nThere are 3 ways to integrate demand partners into AdsNative:\n\n  * First and the most recommended approach is OpenRTB 2.3 with Native 1.0. [**Here**](http://dev.adsnative.com/docs/open-rtb) are the specs. OpenRTB auction is conducted as a second-priced auction. This is ideal for most DSPs.\n\n  * Second is with partners' custom APIs through which they wish to send their bids and ads. This is ideal for most SSPs and Exchanges. **[Here](http://dev.adsnative.com/docs/ssp-integration-with-adsnative-ad-server)** are the specs. \n  \n  * Third is with partners' own JS embed code or SDKs. This is ideal for most Ad Networks. [**Here**](http://dev.adsnative.com/docs/ad-network-integration-adsnative-mediation) are the specs. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/WFsD5GsQymEVTxD28Dtc_AdsNative_Ad-Server.png\",\n        \"AdsNative_Ad-Server.png\",\n        \"726\",\n        \"846\",\n        \"#04243d\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"types-of-demand-partnersintegrations","type":"basic","title":"Types of Demand Partner/Integrations"}

Types of Demand Partner/Integrations


AdsNative enables our customers to connect with multiple type of partners/demand sources. This allows our customers to conduct a centralized, single, holistic and fair auction to maximize their revenue and performance. There are 3 ways to integrate demand partners into AdsNative: * First and the most recommended approach is OpenRTB 2.3 with Native 1.0. [**Here**](http://dev.adsnative.com/docs/open-rtb) are the specs. OpenRTB auction is conducted as a second-priced auction. This is ideal for most DSPs. * Second is with partners' custom APIs through which they wish to send their bids and ads. This is ideal for most SSPs and Exchanges. **[Here](http://dev.adsnative.com/docs/ssp-integration-with-adsnative-ad-server)** are the specs. * Third is with partners' own JS embed code or SDKs. This is ideal for most Ad Networks. [**Here**](http://dev.adsnative.com/docs/ad-network-integration-adsnative-mediation) are the specs. [block:image] { "images": [ { "image": [ "https://files.readme.io/WFsD5GsQymEVTxD28Dtc_AdsNative_Ad-Server.png", "AdsNative_Ad-Server.png", "726", "846", "#04243d", "" ] } ] } [/block]