{"_id":"5ab0ca5f3f4bea0035c1672d","project":"5429beef1163360800ed31fa","version":{"_id":"5429beef1163360800ed31fd","__v":22,"project":"5429beef1163360800ed31fa","createdAt":"2014-09-29T20:19:59.904Z","releaseDate":"2014-09-29T20:19:59.904Z","categories":["5429beef1163360800ed31fe","55e74e1f5d36b32b002563fa","55e7500a73169617001f2e86","55e76b8196131b2f00bf4b72","55e89569cdbb8a350096df9c","55f8935eb089b71700a8364e","55f8a67d3bb4bb0d0022d093","55f9dbefc7ef770d00d9bf6d","5601c21a22ecf60d002b27b3","5601c21ff12aee0d001bb06e","5601c2256c7b610d00280db5","5601c22c22ecf60d002b27b4","5603738d0c78b00d0039af47","5626f70bfcbbc621004ebf52","566f7a1ae144ab0d00e9732f","566f85ca7820960d00c3b93d","56708ce43a32d20d00c45cbf","56708d436995210d003aad8e","5736471abe10a9200030732c","57a82c7aff9bd30e00a6f1c1","591b8500e3992319007190f4","5a3718305c66a60012d960ba"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"category":{"_id":"5601c22c22ecf60d002b27b4","pages":["5601d37b70694e0d00e3c67e","5601d3a0d3ffde0d006abbd0","5601d3fd96e0f70d0044b110","5601d42096e0f70d0044b112","5601d45d7435de0d00fabc27","5601d48170694e0d00e3c680","561c925fac06982100493d19","56606f35bb77350d0073249b","567090d51dabd80d00b122ca","56abc1004e8ba20d006a23c9"],"version":"5429beef1163360800ed31fd","__v":10,"project":"5429beef1163360800ed31fa","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-09-22T21:03:40.067Z","from_sync":false,"order":7,"slug":"demand-manager","title":"Demand Manager"},"user":"59521bff71e9dd0015d8e05e","__v":0,"parentDoc":null,"updates":[],"next":{"pages":[],"description":""},"createdAt":"2018-03-20T08:46:23.775Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":2,"body":"Unified auctions drive better monetization than waterfalls because they consider the full range of potential demand sources, potentially awarding an impression to a high priced RTB bidder over a more modestly priced direct sold campaign.\nUnder this tab(Programmatic->Unified Auctions), publishers can see all the demands(S2S, SDK, OpenRTB) for a particular placement\n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/0535f25-Screen_Shot_2018-03-20_at_14.37.04.png\",\n        \"Screen Shot 2018-03-20 at 14.37.04.png\",\n        898,\n        626,\n        \"#0c2a47\"\n      ]\n    }\n  ]\n}\n[/block]\nTo check the direct demands, click on Show Direct campaigns toggle on the top right side\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/9d743f9-Screen_Shot_2018-03-20_at_14.41.43.png\",\n        \"Screen Shot 2018-03-20 at 14.41.43.png\",\n        905,\n        635,\n        \"#3583ad\"\n      ]\n    }\n  ]\n}\n[/block]\nThe user can see the priority, eCPM, Status of the demands. User can pause the demand for any placement, by hitting **Pause** under Actions","excerpt":"","slug":"unified-actions","type":"basic","title":"Unified Auctions"}
Unified auctions drive better monetization than waterfalls because they consider the full range of potential demand sources, potentially awarding an impression to a high priced RTB bidder over a more modestly priced direct sold campaign. Under this tab(Programmatic->Unified Auctions), publishers can see all the demands(S2S, SDK, OpenRTB) for a particular placement [block:image] { "images": [ { "image": [ "https://files.readme.io/0535f25-Screen_Shot_2018-03-20_at_14.37.04.png", "Screen Shot 2018-03-20 at 14.37.04.png", 898, 626, "#0c2a47" ] } ] } [/block] To check the direct demands, click on Show Direct campaigns toggle on the top right side [block:image] { "images": [ { "image": [ "https://files.readme.io/9d743f9-Screen_Shot_2018-03-20_at_14.41.43.png", "Screen Shot 2018-03-20 at 14.41.43.png", 905, 635, "#3583ad" ] } ] } [/block] The user can see the priority, eCPM, Status of the demands. User can pause the demand for any placement, by hitting **Pause** under Actions